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CheatCC says: "Before Battlefield 3 hit shelves in 2011, PC gamers had some pretty major expectations for the game. Call of Duty was obviously at the top of the FPS market, but Electronic Arts planned to topple Activision's flagship, and PC gamers were happy to rally behind the cause. EA's former CEO, John Riccitiello, even needled Activision during a speech at the Ad Age Digital Conference in April of 2011:"
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